France

At the beginning of November, Plants & Flowers Foundation Holland (formerly Flower Council of Holland) will launch a new consumer campaign across Germany, France, and the United Kingdom. Under the tagline "Nothing says … like flowers do", the initiative aims to inspire more people to give flowers...

Once again set in the magical park of the Château de Chantilly, the Journées des Plantes de Chantilly are gearing up for their next event in Spring.

As the world's leading trade fair for horticulture, IPM ESSEN will offer its visitors a comprehensive overview of innovations and market trends from January 23 to 26, 2024. The international joint stands play a special role here. There, exhibitors from one nation will present their...

This year, Flower Council Holland is fully concentrating on reaching consumers through social media and local influencers. By using influencers as ambassadors to embrace the benefits of greenery, Flower Council Holland wants to win the hearts of our target audience with inspiring and eye-catching...

Once again set in the magical park of the Château de Chantilly, and after a sumptuous May edition, les Journées des Plantes de Chantilly are gearing up for their next event in October with aprestigious patron: Jean-Michel Othoniel.

The 37th edition of the SIVAL, International specialist plant production show, will take place at the Parc des Expositions in Angers, on the 16-18 January 2024.

As a family business anchored in the South of France with over 100 years of experience and a major international player in the horticultural industry, Morel offers a rich catalogue of 280 cyclamen varieties. Morel focuses on the combination of innovation, diversity and sustainable development.

The ‘We Need More Flowers’ campaign is being reintroduced this year in Germany and France. The new version of the campaign will be launched on 1 June in Germany, and last for three weeks, while French consumers will be inspired from 19 June, also for a period of three weeks.

The frequency and extent of natural disasters continue to increase due to climate change. The resulting weather extremes also affect horticultural businesses and their production.

Brookdale Treeland Nurseries Ltd (BTN), a Canadian ornamentals grower, has been awarded the title of International Grower of the Year (IGOTY) 2023 by the International Association of Horticultural Producers (AIPH).

Exhibitors from 46 nations will present plants, technology, floristry and equipment for the green sector at IPM 2023. Among them are 15 international joint stands, which show the horticultural advantages of their respective countries. They include Belgium, Costa Rica, Denmark, France, Great...

The 171st General Assembly of the Bureau International des Expositions (BIE), took place in Paris, France, on 28-29 November. According to the Paris Convention of 1928 establishing the BIE, AIPH has been given international responsibility for approving international horticultural exhibitions....

Most consumers consider sustainability an important topic. As do horticultural product buyers. The Flower Council of Holland studied this in four EU countries. Nearly 90% of people would like to buy locally grown flowers and plants, and over one third of them are actually doing so. The Flower...

The International Association of Horticultural Producers (AIPH) gave its approval for the 13th edition of Floralies Internationales 2024, a Category C International Horticultural Show to be hosted in France