New campaign in Germany, France and the UK
„Nothing says ... like flowers do“
At the beginning of November, Plants & Flowers Foundation Holland (formerly Flower Council of Holland) will launch a new consumer campaign across Germany, France, and the United Kingdom. Under the tagline "Nothing says … like flowers do", the initiative aims to inspire more people to give flowers as gifts—not only for traditional occasions but throughout the entire year.
von PFFH erschienen am 23.10.2025
© PFFH
The campaign highlights a variety of both general and specific gifting moments, portraying emotions that range from light-hearted and spontaneous to warm and profound. By doing so, it seeks to demonstrate how flowers can make every occasion more meaningful.
The campaign also introduces Florify, a new online gift guide designed to help consumers select the perfect flowers for each occasion and recipient, step by step. The tool—available in Dutch, French, German, and English—can be accessed through the company’s website and was developed in close collaboration with trading partners and florists.
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