marketing

June’s Barometer of Trade (BoT) figures from the Garden Centre Association (GCA) are out today showing once again catering and food sales at the top but there are other positives too.

At the end of August 2024 the third autumn edition of PLANTARIUM|GROEN-Direkt will be offering visitors an overview and insight into the market for garden plants, making it The place to Be for suppliers and everyone else involved in the green sector.

Longacres, the UK's largest independent garden centre, is to be extended by Smiemans Projecten in early 2025. The work includes the garden centre's cold sales area and restaurant.

It has become a more than good custom that at Easter, during the Holy Mass celebrated by the Pope, all kinds of colourful flower arrangements decorate St. Peter’s Square at the Vatican, in Rome.

Floramedia has appointed Chris Roggeband as the new CEO, effective February 1, 2024. He succeeds Joris Verweij, who has decided to leave Floramedia. Roggeband has held leadership positions at various international companies and brings experience and expertise in areas such as automation,...

Breeder MNP/Suntory has seen a significant increase in demand since receiving the 2023 - 2024 FleuroStar Award for Mandevilla Sundaville® Double Blush Pink. Together with its partners in production, the breeder is running at full speed to maximise the availability for the upcoming season.

In one month, the International Floriculture Trade Fair (IFTF) will start in Amsterdam: The Import Promotion Desk (IPD) will be present with 16 producers of cut flowers from Colombia, Ecuador and Kenya at the three-day fair from 8 to 10 November. A major focal point will be carnations from...

Plantion introduced a new concept on the first day of its autumn trade fair (20 and 21 September 2023). Plantion Shop & Go is an inspiring ‘store’ that gives green professionals access to an extra-wide range. It is possible to buy from Plantion Shop & Go in the physical store in the Plantion...

This year, Flower Council Holland is fully concentrating on reaching consumers through social media and local influencers. By using influencers as ambassadors to embrace the benefits of greenery, Flower Council Holland wants to win the hearts of our target audience with inspiring and eye-catching...

The "Beauty Queens" will continue to enrich the market in premium quality. The Erica gracilis series is one of the strongest brands in the European autumn business. Now the "Beauty Queens" brand has signed up further first-class farms for licensed cultivation.

The Dutch horticultural sector is undergoing a dynamic transition. Sustainability is a theme that impacts everyone in the sector and compels action. Legislation and regulations, Green Deals and agreements are defining the route, while sector goals – such as energy neutrality by 2040 – are...

Schoneveld Breeding has redefined its core values. The core values are innovation, mastership, sustainability, dedication and energy. With these well considered values comes a new house style as well.

Consumers are looking for hope and a sense of certainty, and Dutch trend watcher Aafje Nijman believes that this offers serious opportunities for flowers and plants. “We live in a time of tension and change, which leads to feelings of uncertainty and distrust. Flowers and plants can give the world...

The ‘We Need More Flowers’ campaign is being reintroduced this year in Germany and France. The new version of the campaign will be launched on 1 June in Germany, and last for three weeks, while French consumers will be inspired from 19 June, also for a period of three weeks.

The Thanks Plants campaign was successful for the fifth consecutive time. Launched in five countries in September and October, it once again resulted in increased appreciation and buying intentions. Polish consumers that saw the campaign for the first time also rated it highly. This was clear from...

Israeli grower Danziger invites you to follow him in the Facebook group spotlighting women who are stars in the floristry industry. There you will find the stories of female florists and designers who bring their talents and perspectives to the world of floristry. This is not a competition, but a...

After introducing a new brand identity in January 2022, Koppert is entering the next phase and proudly presents a new product branding. Each product will have its own premium look-and-feel, but at the same time remain recognisable as a Koppert product. Over the coming year Koppert will redesign...

The official cut tulip season 2023 was opened under great interest. Tulpen Promotie Nederland (TPN) held its first National Tulip Day on the Museumplein in Amsterdam on Saturday, January 21, 2023. The highlight was the picking garden with 200,000 tulips, where the public was allowed to pick them...

Van der Ende Group is introducing a new logo. The story behind this change exemplifies this family company. Great respect for the past, living in the "now" and always looking ahead to the future.

Peter ten Have joined the Flower Council of Holland’s Executive Board on 14 November. The director/owner of nursery J&P Ten Have and cofounder of Decorum is well known as a pragmatic manager with an extensive network in both production and trade. Ten Have will be replacing Bert Schouten, who has...