New product branding with a green, natural look
After introducing a new brand identity in January 2022, Koppert is entering the next phase and proudly presents a new product branding. Each product will have its own premium look-and-feel, but at the same time remain recognisable as a Koppert product. Over the coming year Koppert will redesign the complete product portfolio, starting with the beneficial insects and predatory mites.
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René Ruiter, Chief Business Officer Horti: “We are very pleased with our product branding, which is characterised by a green, natural look. Perfectly in line with our branding: ‘Inspired by Nature’. And though our packaging is new, growers can still expect the same high quality from all our products. We are confident this new branding supports us on our journey to increase our positive impact to the world.”
New features
Beautiful photography, the new logo and the use of green as main colour reflects the connectivity with nature. The new packaging also includes several new practical features. A range of supportive colours make each product easily recognisable. In addition, barcodes enable scanning and traceability throughout the logistics chain. While a QR code helps navigate directly to the product webpage for more information.
