topic

marketing

  • Peter ten Have joined the Flower Council of Holland’s Executive Board.

    The Netherlands Peter ten Have joins Executive Board at the Flower Council of Holland

    associations and organizations marketing markets Netherlands

    Peter ten Have joined the Flower Council of Holland’s Executive Board on 14 November. The director/owner of nursery J&P Ten Have and cofounder of Decorum is well known as a pragmatic manager with an extensive network in both production and trade. Ten Have will be replacing Bert Schouten, who has...

  • Consumers still faced with obstacles when it comes to choosing sustainable flowers and plants

    Flower Council of Holland Consumer survey on sustainable horticulture

    associations and organizations France Germany Great Britain marketing markets Netherlands regional sustainability

    Most consumers consider sustainability an important topic. As do horticultural product buyers. The Flower Council of Holland studied this in four EU countries. Nearly 90% of people would like to buy locally grown flowers and plants, and over one third of them are actually doing so. The Flower...

  • The new IPM Concept Store in Hall 5 creates a special shopping ambience with its open and modern presentation concept.

    IPM ESSEN 2023 IPM Concept Store celebrates premiere

    IPM ESSEN marketing

    A new offer awaits trade visitors at IPM ESSEN 2023: the IPM Concept Store will be launched for the first time at the next edition of the world's leading trade fair for horticulture from 24 to 27 January at Messe Essen. An open and modern retail concept creates an attractive exhibition framework...