International joint stands show the world of horticulture
Exhibitors from 46 nations will present plants, technology, floristry and equipment for the green sector at IPM 2023. Among them are 15 international joint stands, which show the horticultural advantages of their respective countries. They include Belgium, Costa Rica, Denmark, France, Great Britain, India, Israel, Italy, the Netherlands, Poland, Portugal, Spain, Taiwan, Turkey and the USA.
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In IPMdaily we will present these joint stands one by one.
Great Britain (Hall 7; Hall 3)
Great Britain is the partner country of IPM ESSEN 2023. The different climate zones enable the island state to produce a wide range of horticultural products. Many new products will be travelling to Essen: Whetman Plants International is launching drought-tolerant Choisya: Choisya x dewitteana ‘Little Bee’ PBR and Choisya x dewitteana ‘Little Honey Bee’ PBR. New compact clematis from the Raymond J. Evison range will be shown by Guernsey Clematis Nursery. Exhibitor Fairweather’s Nurseries presents more than 50 varieties of Agapanthus. In addition to plants (in Hall 7), trade visitors can also expect innovations in the field of technology and equipment (in Hall 3).
The Netherlands (Hall 1; Hall 6; Hall 8)
Sustainability and digitalisation - these are just two of the many trends that will be in the spotlight at the Dutch joint stand of Royal FloraHolland. More than 30 exhibitors will present their classics and novelties there. In addition, there is a wide range of beautiful orchids, greenhouse plants, cacti and succulents. Special flowers such as potted roses or mini gerberas are also on offer. In addition, visitors can expect a colourful arrangement of flower and plant packaging as well as the winners of the Glazen Tulp Award and Greenovation Award.For the first time, the Dutch business association "Rijksdienst voor Ondernemend Nederland" will present itself at a joint stand in Hall 6 with nursery stock, roses, green plants, Christmas trees and flowering pot plants. Bizz Holland brings together the Dutch nurseries in Hall 8. The highlight on the stand is the “Show Your Colours Award”. Here, the best marketing story about woody plants and perennials wins.
France (Hall 6)
All exhibitors of the pavilion “Choose France” can be found in hall 6. They will show a wide range of nursery plants, bedding and balcony plants, flower bulbs and seeds as finished products, semi-finished products and young plants. 16 exhibitors will present new varieties and the top sellers, including: Agapanthus, Alstromoeria, azaleas, bamboo, camellias, chrysanthemums, cyclamen, dahlias, fruit trees, topiaries, grasses, hydrangeas, mimosa, roses, rhododendrons, salvias and small fruit. Research, logistics solutions, but also marketing tools as well as pots and containers will also be on display. Under the motto “Quality & Innovation, the French Touch!”, trade visitors will have the opportunity to discover innovations from top-class growers and producers from all over France.
