Very positive balance. Growing numbers. Many innovations.

Lombardy, Veneto, Tuscany, and the Netherlands lead the ranking of the areas of origin of the exhibitors, increased by over 100 units from the previous edition and all well represented in the 9 exhibition macro-sectors (pots, nurseries, technology, services, machinery, flowers, decoration, sport & landscape, garden furniture) to present the novelties and innovations of the sector.

From Europe (Germany, France, Romania, Poland, Lithuania, Spain, and Switzerland being the most represented) and Asia (with the exploit of Japan, with 12 delegations, then Armenia, China), the most significant buyer delegations - while the number of delegates from the Middle East continues to grow - in a basket of presences that included selected buyers in collaboration with ICE and specialized agencies from Algeria, Armenia, Austria, Bahrain, Belgium, Bulgaria, Canada, China, Croatia, Denmark, United Arab Emirates, France, Georgia, Japan, Jordan, Greece, Iran, Kazakhstan, Kyrgyzstan, Kuwait, Lithuania, Malta, Moldova, Monaco, Montenegro, Norway, Netherlands, Panama, Poland, Qatar, United Kingdom, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, Taiwan, Tunisia, Turkey, Turkmenistan, Ukraine, and Hungary.

Among the categories of selected buyers are companies operating in the world of landscaping, parks, nurseries, pots, machinery, maintenance, seeds and nutrients, cut flowers, as well as decision-makers from the major purchasing chains (Garden Centers, GD, DIY, Home & Garden, e-commerce) especially from France, the Netherlands, Germany, and Spain, Public Administrations, representatives of cities and European capitals (also from Budapest, Paris, Madrid, Vienna, Split, Sofia, Principality of Monaco), hospitality facilities, real estate developers, and planners.

The presence of representatives and owners of villas for hospitality, events and ceremonies, historic homes, archaeological, national, regional, and local parks, agricultural and wine-growing companies, research institutes, universities, botanical gardens, thermal complexes, outlets, large gardens, museums, castles, palaces, amusement parks is constantly increasing.

The theme of sustainability in all its facets - economic, environmental, social, ecosystemic - appeared as a karstic river in the meetings of the Milanese three-day event, including the conference organized by Green Planner, whose focus was on soilless cultivation, between regulations, effectiveness, environmental impact, and new induced professional opportunities.

The flower / decoration sector of this edition of Myplant was able, as never before, to inspire, attract, and involve thousands of professionals. Organized in collaboration with Marco Introini and Rudy Casati around a real arena with a fascinating scenography, introduced by an important botanical colonnade curated by Bloom's ACcademy under the guidance of floral designer Patrizia Di Braida in collaboration with Flover, the Decor District was inspired by the theme of wedding ceremonies - also the subject of an important conference - and saw the alternation of compositional proposals from about ten international ateliers. Immersive sets, enchanted atmospheres, and elegant choreographies framed and contained a truly lively, sparkling, and colorful edition for the entire flower and accessory sector.Charles Lansdorp, White Sposa, and collective of Dutch floricultural producers curated the area of novelties for wedding flowers. All with the participation of AFFI and important Italian floricultural brands.

Great feedback was declared by the companies selected for the Myplantech path, an itinerary through the pavilions that identified innovative products and solutions that are shaping the future of the sector, including digital twins of trees, hi-tech greenhouses, energy saving, circularity, recycling, soilless cultivation, hydroponics, aquaponics, mini-biofactories, new varieties of plants, flowers, and evergreens, phytosanitary control, soil and crop monitoring, lighting, sensors, environmental control, mulching, eco-toilets, leaf parameter measurement, foliage aspirators, mechanical innovations.

Innovation that is transforming the world of motorgarden, whose investments in the research of cutting-edge solutions have reached new milestones at the fair, both in the proposal of new models for hobbyists and in new professional lines. New technologies for land mapping, robotization, fast charging batteries, radio controls, performance cutting, ergonomic innovations, and flexibility of use of power tools, safety implementation systems, remote connections, interaction between battery performance and power, new services for markets, retailers, and customers, zero-emission and energy-saving products, as well as consultancy and training on the use and maintenance of tools were presented at the fair. Among the curiosities, also the new fireproof cabinet for the storage of lithium-ion batteries.

Represented transversally by the Myplantech circuit, the novelties, previews, and curiosities shown at the fair were numerous. Speaking of botany, many exhibitors proposed new species both for indoors and outdoors, also re-proposing ancient varieties long disappeared from Italy or created ex novo.

Aglaonema, Philodendron, Anthurium, gerberas with incredible colors - such as 'Joybera', available from spring 2025 -, heat-resistant cyclamens, of various sizes and new persistent shades; still on the subject of cyclamens, the Petit Moulin with double flowering without stamen and with very long-lasting flowers, and the Absolu, the first scented cyclamen with wavy and two-tone flowers, with beautiful marbled dark green foliage and long flowering.Primroses with special stems, sizes, and durable flowering bouquets, then oleanders, creeping junipers, lilacs, vigorous delosperma with new colors, chrysanthemums with yellow and orange shades, sansevieria, iris, the brand new Mangave Praying Hands, the Aloe Medivera for interiors, the Agapanthus Everpanthus 'Poppin Star', bicolor and starred petunias, hybridized hydrangeas, the new Hydrangea macrophylla Ever Belles, a generous flowering hydrangea with chocolate, pink, green, red colors; the American Schyzachrium scoparius 'Ha Ha tonka', appreciated in gardens for its resistance to heat and cold and for its reduced maintenance requirements, Episcia cupreata, Pilea involucrata, also known as the "friendship plant".

The sector of pots and technical containers offered long-sellers and new ranges of products in different colors (important references to earth colors), shapes, and materials - from the smallest to the most imposing -, increasingly the result of growing percentages of recycled materials, as a demonstration to the commitment of manufacturers to sustainability.

The new edition of Garden Center New Trend, the successful international concept that since 2016 at Myplant anticipates the evolution of garden centers, has stimulated admiration for its elegance and great curiosity for the themes raised. Curated by Erica Cherubini, ed. Laboratorio Verde and Myplant, the 2024 event has drawn up a roadmap towards the future of Garden Centers by combining sustainable beauty of indoor and outdoor green spaces with innovation, graphics and visual, products, and community.Many prestigious guests, market insights, and cultural moments, including conferences with Mr. Plant Geek, elected by the Sunday Times among the 20 most influential characters in home gardening.

MyplantGarden is the most important professional trade fair for horticulture, garden, landscape andsportsgrounds in Italy. It is the main reference for the Italian industry and top level actor for international markets.The trade fair promoted green culture, circular economy, environmental protection, and green design.