Selecta one acquires Moraglia´s Breeding program
The acquisition includes the complete breeding program of carnation cut flowers and other related species from dianthus family as of 01.01.2024. Carlo Moraglia will not only bring his breeding expertise to the team, but will also play a crucial role in facilitating a seamless transition. His passion and knowledge will be invaluable assets as he integrates into the Selecta one family, ensuring a continued legacy of excellence.
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This important step, after years of a successful cooperation and supporting the strategic extension of itsproduct portfolio, allows Selecta to add the rich genetic collection of interspecific Dianthus types fromMoraglia breeding to its range. This product group addition, opens new opportunities to the actual portfolioSelecta cut flowers, subsidiary of the Selecta one group offers to its worldwide market and reassures it´s firmcommitment into delivering only the best genetics for Dianthus already enrich with La Villetta s.r.l. assortmentback in 2019.
"We were determined to secure the very best in the industry, and inevitably, our thoughts leaned towards abreeder in San Remo – Moraglia, recognized as a key player. Moraglia has already left a mark with significantdevelopments and introductions like the worldwide success Barbatus; kiwi Mellow. His unique taste when itcomes to breeding, characterized by an innovative and creative approach that aligns perfectly with our skilledbreeding team. This alignment was evident in our previous collaboration.” Says Jordi Caballeria, Selecta cutflowers Managing Director
Moraglia Breeding is a family business founded over 80 years ago and is run by Carlo Moraglia, who has beendedicated to the genetic improvement and the creation of new varieties of carnations and innovative linesand in keeping the local tradition developed in San Remo, the heart of the “Riviera dei Fiori”.
“This marks a significant milestone, representing a lifetime of dedication and years of hard work, I feelprivileged to continue pursuing my passion, with the assurance that Selecta will not only appreciate it, but alsoamplify the value of it ensuring it reaches its full potential throughout a successful supply chain. The everchangingworld of flowers and the constant requests for new cut flower articles fuel in me a renewedenthusiasm for what has always been my profession as a breeder. A passion supported over the years by theentire Selecta team and the many Selecta customers I have had the pleasure to meet. I look forward to acollaboration that continues the successes of the past, benefiting both parties and contributing substantiallyto the ever-growing assortment and the collaborative spirit of the team. This statement reflects mycommitment to maintaining and enhancing the legacy we have built together.” Says Carlo Moraglia.
The agreement officially commenced on 01-01-2024, from that date on Selecta one will take over the breedingprogram and will continue with URC and Young Plant production in their Kenya/Colombia facilities anddistribution by their subsidiary Selecta Cut flowers. All existing customer and supplier relations will remainuntouched from the transaction.
