1.5 billion Surfinia sold since 1991
In the late 1980s, 'The Plant Pioneers' from MNP/ Suntory had a vision. To bring to the market a plant with strong unrivalled colours, flowering power and high garden performance for consumers. Surfinia was the very first trailing-Petunia introduced & because it was propagated from cuttings it was qualitatively phenomenal. In no time, Surfinia® became the standard and a true consumer favourite.
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To this day, Surfinia is still the best-selling trailing-petunia series worldwide. Now, 32 years later, the brand reached an unparalleled milestone by selling 1.500.000.000 plants in Europe only. The 1.5 billionth Surfinia was festively presented at the FlowerTrials to the influencer Michael Perry, aka “Mr Plant Geek”, out of the hands of MNP’s CEO and the man behind the success of Surfinia, Jeroen F. Egtberts. The occasion was too precious to not be filmed!
Surfinia is a big way of marketing a city. Surfinia creates instant colour, ambience, and an iconic street view.
Surfinia, together with the geranium, has transformed how people of all ages perceive, experience, and remember Europe's gardens, streets, towns, and cities. Think about a picture of the bridges in Amsterdam, the building facades in London and Dublin, the balconies in Rome and Paris, the mountain chalets in Bavaria, Tyrol, and Switzerland, and even the lampposts in Disneyland!
Surfinia has been a real game-changer for more than 30 years. After all, the first impression counts when you enter everywhere. To celebrate the milestone of selling 1.500.000.000 Surfinia, MNP / Suntory created a movie called "Surfinia® Colour the World". Including an interview with the plant expert Paul Jackson from England on what makes Surfinia® so exceptional. Warning, the music is so engaging that you will dance for sure!
