Valentine's Day: more tulips than roses traded at Royal FloraHolland
In the two weeks before Valentine's Day 2023, Royal FloraHolland's marketplace sold 160 million tulips and 151 million roses. The number of roses sold was 8 million lower than last year.
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The number of premium roses sourced from the Netherlands was lower for the second consecutive year. Increasing use of LED lighting and higher temperatures still somewhat limited the decline in the supply of roses grown in the Netherlands.
The total number of flowers sold fell from 517 million to 497 million. The average price of cut flowers in the past two weeks was slightly lower than last year. The pricing of flowers and plants clearly lags behind inflation. Chrysanthemum, Lisianthus and Cymbidium were in high demand. With lower supplies of these products, prices were higher than last year. Among houseplants, it is notable that more Phalaenopsis was sold than last year. It is the most popular houseplant.
