A small but fine fair
After IPM Essen had to be cancelled two times in a row due to the pandemic, the organisers decided to squeeze in an event on 13 and 14 June 2022 before the next big edition in 2023. It was clear from the outset that it would be a much smaller event. In any case, it provided valuable impulses for contact cultivation, exchange and networking in horticulture.
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"It's great to feel IPM again", were the welcoming words of Messe Essen Managing Director Oliver P. Kuhrt at the Trade Congress at the IPM Summer Edition. This event marked the start of the trade fair in mid-June at Messe Essen.
The organisers counted over 230 exhibitors and 1,800 trade visitors at the summer meeting place for the green sector. Products and services in the areas of plants, technology, floristry and equipment were shown in two exhibition halls. The focus was noticeably on the joy of reuniting and the long-awaited exchange with each other.
"The many discussions at the stands, the lively participation in the complementary programme and the uniquely good atmosphere made it clear how much the sector had wanted a platform after such a long time without IPM Essen", sums up Sabina Großkreuz, Marketing Division Manager at Messe Essen. "We are pleased about the good response and are looking forward with anticipation to IPM Essen 2023."
IPM Discovery Center and Digital Showroom
Trade visitors found inspiration, trends and marketing tips in the IPM Discovery Center. Creative Director Romeo Sommers staged the exhibitors' products in coherent sales concepts and guided the visitors through the presentation in tours.
Garry Grüber, Managing Director Cultivaris GmbH, was one of the exhibitors: "The concept of the IPM Discovery Center was ideal for presenting our plants with little effort but great effect. I was very busy every day and the quality of the talks was right. Moreover, it was very gratifying to see the many colleagues again after such a long time without a fair. My conclusion: a small but fine fair."
Extensive framework programme
Food for thought was provided by the trade congress "Think, Say, Do - A look at our industry world of tomorrow". At the invitation of the North Rhine-Westphalia Horticultural Association, the Association of German Flower Wholesalers and Importers (BGI), Landgard and IPM Essen, the congress participants learned about the market situation, the question of peat substitution, transport packaging and marketing trends.
IPM 2023 is coming into view
"With the end of the IPM Summer Edition, the preparations for IPM Essen 2023 begin. Much of what has now been initiated will be continued, expanded and presented to an even more international audience at IPM Essen 2023", Andrea Hölker, Project Manager of IPM, gives an outlook. The next world's leading trade fair for horticulture, IPM Essen, will take place as usual at the beginning of next year, from 24 to 27 January 2023, at Messe Essen.
The pictures give some impressions of the IPM Summer Edition 2022!
