"These are Challenging Times"
Recently, demand in the horticultural sector has been higher than ever. For many companies, this means gratifying sales. However, in many cases it is not possible to satisfy the high demand at present. Operating resources are lacking and goods are scarce. The availability of raw materials and machinery cannot be taken for granted. Wouter Zieck explains the implications of this for horticulture in an interview. He is director of sales & marketing at Desch Plantpak, Waalwijk, the Netherlands.
- Published on
Desch interview Wouter Zieck - EN from Desch Plantpak on Vimeo.
"Last year was special. Inventories have never been as large as they are today, and that brought great challenges. On the one hand for us, because more was ordered than we could handle. And on the other hand also for our customers, who suffered from delivery problems. The whole sector is affected, which is one more reason to look for innovative solutions to meet these challenges," says Wouter Zieck.How can we overcome these challenges in the coming period? Is it possible to increase production, and if so, in what way?
In the video, Wouter Zieck tells us how he assesses the situation.
