The Netherlands

Danziger’s First-Ever Retail Showcase at Dutch Spring Trials

Danziger is making its debut at the Dutch Spring Trials, Week 18, with a dedicated retail-focused showcase in partnership with Imperial Plants. This event marks a significant milestone in the company’s approach to serving the European market, emphasizing tailored retail solutions and direct retailer-breeder collaboration.

von Danziger erschienen am 04.02.2026
Among the highlighted products are the „Amazonas“ Petunia. © Danziger
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At Imperial Plants in Bleiswijk, the Netherlands, Danziger will present a highly professional retail display, where plants will be shown in 12 cm pots as they would appear on retail shelves. The showcase includes new varieties and innovative retail solutions designed to meet the evolving needs of retailers. Personal meetings will be held throughout the week, offering an opportunity for in-depth discussions and insights into how Danziger’s products can enhance retail sales.

Amir Dor, Director of Sales for Annuals & Perennials at Danziger, explains, “This debut is a crucial step towards bridging the gap between breeders and retailers. We’re excited to introduce practical ideas and solutions designed to drive success in the retail space.” Among the highlighted products are the „Amazonas“ Petunia and the „Durabella“ combination program, both developed to ensure strong retail performance and longevity.

Danziger invites all retailers, wholesalers, and buyers to visit their showcase and engage in meaningful conversations. Meetings can be scheduled in advance for a personalized experience during the event.

About Danziger

Danziger is a global leader in floriculture, specializing in bedding plant breeding, cut flowers, and foliage production. With one of the largest R&D departments in the industry, the company develops new varieties focused on durability, efficiency, and aesthetic appeal. Founded in 1953, Danziger operates globally with facilities in Israel, Guatemala, Kenya, Colombia, and more.

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