Show Your Colours Award : Added value and story take centre stage

At Show Your Colours 2026, the focus is on the added value of the plant: the story behind it, the presentation, or the concept that makes the plant extra special. Storytelling plays an important role here. Both individual plants and complete plant concepts are eligible to participate. All exhibitors with woody plants and perennials can submit their plant or plant concept.

A plant with added value

A beautiful plant alone is often not enough to convince consumers. Only when something extra is added—an appealing label, a stylish pot, or a strong story—does the product gain real appeal. Many companies now know how to make optimal use of this. The Show Your Colours Award IPM encourages participants to showcase precisely this extra dimension of their product.

Free and easy participation

Participation in the Show Your Colours competition is free of charge. All exhibitors with woody plants and perennials can submit their entry via the digital registration form. The deadline for submissions is December 12, 2025. From all entries, a professional jury will select 10 nominees who will compete for the title.

Public vote and expert judgement

The nominated plants will be on display during the trade fair in Hall 8. Visitors can cast their votes for their favorite entry. On Thursday, January 29, 2026, the professional jury will evaluate the submissions, and the winner will be announced at 3:00 p.m. at the BIZZ Holland stand, also located in Hall 8.