Flower Council of Holland to become Plants & Flowers Foundation Holland

Parallel to this, the company is launching a powerful new digital platform, which will be available in multiple languages from early July. The new platform and name will offer a number of important advantages:

• Higher international visibility thanks to a single strong and recognisable name.
• More efficiency through combined websites and social media channels.
• Broader reach via a single central platform and smart use of AI technology.
• Flexibility and scalability thanks to a platform that evolves with the sector both technically and in relation to content.?

Managing Director Yvonne Watzdorf highlights the added value of the change: “We are paving the way for a recognisable and more visible profile, greater efficiency, international consistency and a stronger connection between our activities and the horticultural sector as a whole. This will in turn enable us to contribute more actively to the visibility, innovation and growth of the sector.”