Iberflora strengthens its international profile

The next edition, to be held from October 14th to 16th 2025 at Feria Valencia, will feature professional buyers from more than thirty countries.

Thus, within the framework of the Iberflora Buyers Club, the fair's buyer program, hundreds of international invitations will be issued for the 2025 edition of Iberflora Connection, an effort aimed at attracting high-profile purchasing decision-makers. The candidates will range from garden centers to nursery growers, as well as landscapers and gardening companies interested in technology, a strategic focus of Iberflora 2025.

France, Italy, Portugal, the United Kingdom, Germany, Belgium, the Netherlands, Morocco, and Algeria are the countries chosen for the event along these strategic lines. Other countries also include Austria, China, Croatia, Denmark, Greece, Hungary, Japan, Kuwait, Libya, Panama, Poland, the Czech Republic, Romania, Switzerland, Turkey, and the United States.

An initiative will invite foreign companies primarily from Europe and North Africa. © MARCOS SORIA ROCA

A reverse mission with high added value

As a notable new feature of this edition, Iberflora will have the support of ICEX Spain Export and Investment, which has launched a reverse mission for international buyers in collaboration with Feria Valencia. This initiative will invite foreign companies primarily from Europe and North Africa.

Of course, the joint work with IVACE will continue. This investment is made through the Chamber of Commerce and brings VIP trade visitors to Iberflora at every edition.

It's worth noting that in 2025, Iberflora will create an exclusive work and relaxation space for both invited professionals and the press. This initiative, combined with the general buyer program, will contribute to fostering high-level contacts and real business opportunities for participating companies.