Danziger’s ‘Unicorn’ Wins the 2025 Breeder Excellence Award

True to its name, ‘Unicorn’ is much more than a beautiful flower — it’s a true innovation designed to deliver value to the whole value chain, from growers to designers and the end consumer. Developed to meet the practical needs of commercial production, ‘Unicorn’ offers fast and efficient growing, reliable performance, and impressive productivity.

At the same time, ‘Unicorn’ unlocks endless creative possibilities for designers, with its extra-long stems (90-150 cm) unique texture, and bold green color that breaks every floral convention.

“Winning the Breeder Excellence Award for Unicorn is a recognition of innovation that serves the entire chain — from grower to florist to final customer,” says Ori Danziger, Deputy CEO of Danziger. “We are proud to create a product that inspires everyone to think differently, to design boldly, and to truly step outside the box — just like real unicorns do. With Unicorn, growers themselves become unicorns — bringing innovation to market and leading the way toward a more creative, inspiring future for the whole industry.”

Just like the legendary unicorn represents rarity, creativity, and uniqueness, being a Unicorn grower means being at the forefront of innovation — bringing the next big thing to the floral market. ‘Unicorn’ empowers forward-thinking growers to stand out by offering a product that is both commercially smart and creatively inspiring.

It’s a flower that doesn’t just meet the needs of today’s market, it challenges the industry to dream bigger and design differently. For floral designers, ‘Unicorn’ opens new creative horizons — giving them the freedom to build larger, bolder, and more unexpected designs that create instant wow effect.

‘Unicorn’ has already captured attention across the floral industry, impressing not only the WFFSA judges but also designers and florists who had the opportunity to work with it. This variety offers growers the rare combination of efficient production, reliable performance, and high market appeal — delivering real value at every step from propagation to point of sale.

Danziger invites commercial growers and floral designers alike to discover ‘Unicorn’.