Spectacular Floralies from April 24th to May 4th in Genova

An event that evolves and looks at floriculture at 360 °, starting from production excellence, ranging from landscape architecture to environmental sustainability, conscious tourism and the world of research. A return with tripled spaces, compared to the last two editions in Nervi, in the former exhibition center, now transformed into the Waterfront of Levante, thanks to an important urban redevelopment project signed by Renzo Piano. A new and highly spectacular route, facing the sea, which starts from the nascent urban park, enters the central arena of the new Palasport and continues in the spaces of Piazzale Mare and on the floating exhibition path in the Marina to then arrive on the two floors of the Jean Nouvel pavilion. A variety and breadth of spaces that allows the exhibition of all types of plants and the return in style of cut flowers, floral arrangements and bonsai and offers four arenas for meetings, shows and workshops as well as five rooms for conferences, technical meetings and negotiations. New spaces for the Green Market, traditionally dedicated to the sale of plants, garden furniture and equipment.

Enjoy an overview of the event

The design of the event, signed by the architect Matteo Fraschini for Urges-Gruppo Valagussa, unfolds between art and nature: four installations, called "Green Origami" guide and characterize the path that develops over four kilometers. Evoking the famous oriental practice of folding paper, they elevate the ground to make it become an image, a green vertical surface rich in colors in dialogue with the horizon. These are structures that also exceed 10 m in height and freely reinterpret the figure of the sail, the flower (the bird of paradise) and the fishing net to represent the strong link between the Ligurian territory and its open sea to the world.

Along the way, ad hoc installations will allow visitors to rise from the ground level to enjoy an overview of the event: a "flowery mirador" overlooking the sea in Piazzale Kennedy and a pedestrian bridge of more than 100 meters in the Jean Nouvel pavilion will have the role of enhancing the installations as a whole. These structures will be accessible to all. Euroflora is also conceived as a place for sharing and exchanging skills, suggestions and passions. Four "Arenas" will host events, demonstrations and debates.

Exhibition directly on the water

The Palasport, a historic place for Euroflora, will have a specific installation in the central arena. Like organ pipes, a continuous curtain of 100% recycled and recyclable cardboard tubes will accompany the visitor from the entrance to the cavea, drawing 6 petals on the ground that will enhance the central installation in dialogue with the famous existing torus. As per tradition, the Palasport will host the exhibition of the Municipality of Genoa, set up by ASTER, which is inspired by the theme of the four seasons and which, among the scenographies, will include some reproductions of Japanese prints with floral themes from the Edoardo Chiossone Museum of Oriental Art.

Euroflora continues in the Marina area where, for the first time, part of the exhibition path will be created directly on the water. The ground floor of the Jean Nouvel pavilion will be characterized by the aforementioned "Network Origami" and the raised walkway. On the first floor we will find the floral compositions, the cut flowers and the bonsai collections. Among the sources of inspiration for the floral designers are some reproductions of paintings with floral themes from the collection of the Albergo dei Poveri in Genoa. The Green Market, the epilogue of this story made of colors, will allow visitors to take home the memory of a special day.

Less than three months from the opening date, the occupied spaces are over 98% with important confirmations and interesting news also on the international level. A tour of Italy among the best Made in Italy floriculture productions, with individual presences of some of the best Italian floriculturists, universities, collectives coordinated by Associations of producers and Regions, the direct participation of the Ministry of Agriculture, of Coldiretti, Confagricoltura, Anve-National Association of Nursery Exporters, Federfiori and AFFI.

International garden projects

Among this year's novelties, the Egyptian Museum of Turin, with the reconstruction of a pleasure garden of ancient Egypt dating back to the so-called New Kingdom (1539-1076 BC) and the result of an archaeobotanical project, concerning the landscape, gardens and vegetable gardens in the ancient world started in 2022 and curated by a team of illustrious Egyptologists. And then the Cinque Terre National Park, the Carabinieri Biodiversity Department and the extraordinary presence of the Italian Institute of Technology which will show some of the technologies developed in the field of agriculture 4.0, sustainability and bio-inspired technologies in plants and seeds.

On the international level, alongside the French participations, the twin Floralies de France and Nirp, stand out the confirmations of the Exotic Garden of Monaco with its splendid specimens of succulents, of Spain with Murcia, capital of the most important Iberian horticultural district, and of China with the district of Guangzhou. Also from the Asian continent, the return of Thailand is highly probable and for the first time the presence of Bhutan is announced, the only state in the world with the GNH - Gross National Happiness measurement index instead of the GDP.

The small kingdom of the Eastern Himalayas, which has always focused on eco-sustainability, has the very rare blue poppy as its national flower and the cypress as its plant. It will allow Euroflora visitors to experience the atmospheres of its spectacular panoramas that range from subtropical plains to steep mountains and their valleys and has always focused on eco-sustainability.

The net exhibition area almost tripled

The 2025 edition of Euroflora - organized by Porto Antico di Genova Spa with the collaboration of the Municipality of Genoa, the Liguria Region and the Chamber of Commerce and the operational partnership of Aster Genova - marks the turning point of an important evolutionary path, highlighted by the president Mauro Ferrando: "We are proud to support the sector, in all its components, in a new and complete way, to propose and suggest models for a lifestyle that aspires to and seeks direct contact with nature, to return to the spectacularity of the former exhibition center transformed into the Waterfront of Levante, to the large spaces, the variety and comfort of an area that also offers large covered areas. We are proud of the positive response from the protagonists of the sector, the new important participations and the even stronger presence of the Ministry of Agriculture, the trade associations and the strengthening of the ICE Agency's activity.

The net exhibition area is growing, almost tripled, from 35 thousand to 85 thousand square meters, the number of gardens is growing, to date 144 against 90 in 2022, with surfaces ranging from 18 square meters of the smallest to almost 1300 square meters of the open-air garden of the Liguria Region. The number of landscape architecture projects, selected as part of the Ars Urbana Competition, has risen from 10 to 14. Participations in the Green Market are also increasing, the area in the Jean Nouvel Pavilion dedicated to the sale of plants, flowers, furniture, equipment, accessories, and natural products ".

Sustainability of the event

The theme of sustainability is also reflected in Euroflora in the choices made by Porto Antico di Genova regarding the organization of the exhibition and services. In the coming weeks, Porto Antico will sign a memorandum of understanding with the Municipality of Genoa for the voluntary application of the "Operating guidelines and sustainability requirements for outdoor and indoor events" relating to Euroflora 2025.

Regarding mobility on approach, the choice made in the 2018 and 2022 editions is confirmed: priority use of public transport, internal parking spaces reserved for exhibitors and only service vehicles and visitors with disabilities. There will be reserved spaces for buses and affiliated car parks.

Euroflora Young, Love for Green Blossoms in Childhood

The educational role of Euroflora is historically expressed in the collaboration with the Marsano Agricultural Institute of Genoa, thanks to the commitment of the headmaster, teachers and students who carry out a very important work of preparation and maintenance and set up an important exhibition area.

For the little ones, Euroflora offers workshops, games and shows. A design contest, reserved for children in the last grades of primary school aimed at increasing love for plants, was organized in collaboration with the Regional School Directorate of Liguria and the Blue District and will be sponsored by the Representation in Italy of the European Commission. The theme concerns the design of spaces dedicated to greenery within schools: from the care of a simple plant to that of a flowerbed, space permitting.

Opening hours and tickets

Euroflora will be open every day from Thursday, April 24th to Sunday, May 4th, from 9 am to 7 pm.

Ticket prices, for a fixed date, are: Full ticket: €25.00 + €1.50 presale; reduced ticket: €18.00 + €1.50 presale (valid for those born between April 23rd, 2009 and April 23rd, 2019, and for disabled people with a disability between 67% and 99%). Groups: €22.00 + €1.50 presale – the "group" rate applies to cumulative purchases of at least 25 people (for every 25 paying people, one free ticket is acquired). By selecting the "Re-booking" option at the time of purchase, you can change the date of your visit at any time.

Free admission for disabled people with certified disability equal to 100% + companion (if the right to a companion is formally provided); Children born from April 23rd, 2019 onwards; Group leaders.

Tickets can be purchased on the website www.euroflora.genova.it or on www.ticketone.it and at authorized Ticketone sales points. A ticket office service will be active at the entrance to the event.