Diverse, fluffy and with a special birthday

The Landgard growers' cooperative will be presenting itself with over 6,700 square meters of green diversity. For the first time, not only the Landgard stand in Hall 1, Stand E21, invites visitors to experience, marvel and linger. The spring edition of the Order Days will celebrate its trade fair premiere in Hall 1A and offer international trade visitors a comprehensive overview of growers and their products from all over the world.

Landgard trade fair stand in a fluffy trendy look

In a familiar location, but with a particularly extravagant look, the traditional Landgard stand will surprise trade visitors from all over the world this year. In keeping with the "Beloved Fluffiness" trend from the 2024/25 Trend Book, the entire trade fair appearance of the growers' cooperative is immersed in a soft, pastel feel-good atmosphere. Anyone who wants to can treat themselves to a relaxing flower shower while strolling around the stand and take an extraordinary souvenir photo at the same time. In separate inspiration areas, Landgard will also be showing how the five style trends from the 2024/25 Trend Book - "Beloved Fluffiness", "Biophilic Boost", "Ethno Expressions", "Solid Essentials" and "What's Poppin'" - can be implemented as individual sales concepts with matching products at the point of sale throughout the year.

New: Landgard Order Days Spring Edition in Hall 1A

For the first time, the order fair will take place as a hybrid event both live at the international plant fair and digitally in the webshop ordertage.mylandgard.de. Innovative products from all areas of the green industry will be presented here - from nursery stock and new products to handmade Christmas collections. Retail customers can get in touch with international growers from Germany, the Netherlands, Denmark and Italy directly on site, receive advice and discover the latest product trends. Scanning the QR code on the sample plants takes visitors to the online store, where they can view prices and place orders directly.

"Overall, we are very satisfied with the start of our Order Days here at Messe Essen. Our exhibition hall is consistently well frequented and we are receiving a lot of positive feedback from customers, growers and other trade fair visitors," says Stefan Grett-Winkel, Head of the Specialist Trade Division at Landgard Blumen & Pflanzen, summarizing his first impressions. "As is the case with premieres, we are also confronted with some technical challenges that are only now becoming apparent in live operation. However, we have already taken initial measures to resolve these immediately. At the same time, we are also offering our customers flexible ordering options and have classic paper order forms available in addition to the digital offers. We are therefore ideally equipped and are looking forward to the remaining days of the trade fair and to many suggestions that we can use to continuously develop our Order Days format at IPM in the future."

New reusable pot system and ambitious climate protection targets

Another trade fair premiere is the presentation of the new BringBackPot. The innovative reusable pot for plants and the return system were developed for the first time together with participants from the entire value chain for use in the green sector. As a first step, Landgard will be supplying around 30 selected OBI test stores with seasonal plants in the returnable pots every week from mid-April. In total, around 250,000 circular pots will be put into circulation over the course of the season.

At IPM ESSEN 2025, Landgard will also be presenting the new, ambitious climate protection targets of Landgard Obst & Gemüse to the general public for the first time. These have been reviewed by the Science-Based Targets Initiative (SBTi) and officially confirmed in accordance with international standards.

Cooperative trade fair appearance

Once again this year, seventeen member companies took the opportunity to present themselves and their product portfolio in their own growers' box at Landgard's trade fair stand. As part of a mini cash & carry market, visitors can also discover and experience the wide range of products from Bloomways, Deco & Floristry Supplies, Plant Market and Horticultural Supplies directly on site. At the IPM stand, Veiling Rhein-Maas would like to show above all how easy it is to auction and buy at auction. Under the motto "Auctioning is easier than you think!", the various marketing channels for auctioning will be presented. Another highlight of Veiling Rhein-Maas' trade fair appearance will be the presentation of the "Suppliers and Customers of the Year" on the stand, who were honored at the Customer and Supplier Day in mid-January.

The Landgard trade fair presence also invites visitors to talk to experts from Landgard Blumen & Pflanzen, Fresh Logistics System and edv-ring and to find out more about the comprehensive services Landgard offers its customers both online and offline.

The IPM trade fair tour visiting the Landgard stand, people from left: Andreas Kröger (Vice President of the Central Horticultural Association), Josef Mennigmann (President of the North Rhine-Westphalia Gardening, Landscaping and Sports Field Construction Association), Oliver P. Kuhrt (Managing Director of Messe Essen), Anne-Marie Bals (German Flower Fairy 2024/25), Oliver Mans, (CEO of Landgard eG), Eva Kähler-Theuerkauf (President of the Central Horticultural Association), Bert Schmitz, (CEO of Landgard eG), Bert Schmitz, (President of the Central Horticultural Association).V.), Bert Schmitz (Chairman of the Supervisory Board of Landgard eG) Tour of the fair 2 (from left): Oliver P. Kuhrt (Managing Director of Messe Essen), Anne-Marie Bals (German Flower Fairy 2024/25), Eva Kähler-Theuerkauf (President of the German Horticultural Association ZVG) and Oliver Mans, (CEO of Landgard eG).